B.PRO: Digital Transformation for Global Kitchen Solutions
B.PRO is an internationally recognized brand specializing in food logistics and capital goods for commercial kitchens. As a subsidiary of the Blanc & Fischer family holding, B.PRO operates throughout Europe and collaborates with a global partner network.
B.PRO required a comprehensive digital upgrade:
- Modernization of their entire web presence
- Improved usability and customer experience
- Scalable infrastructure for future growth
- Enhanced organic visibility and lead generation
We implemented a strategic approach:
The discovery phase was our strategic reconnaissance mission. Through intensive technical workshops, we didn't just gather requirements – we decoded B.PRO's entire digital ecosystem. We mapped intricate user journeys that went beyond surface-level interactions, diving deep into how professionals in commercial kitchen logistics engage with digital content. Our brand positioning guidelines became a north star, ensuring every digital touchpoint reflected B.PRO's global expertise and innovation.
- Dramatically improved brand visibility and SEO performance
Established a scalable website architecture for ongoing growth
Created a seamless user journey that enhances customer experience