B.PRO is an internationally recognized brand specializing in food logistics and capital goods for commercial kitchens. As a subsidiary of the Blanc & Fischer family holding, B.PRO operates throughout Europe and collaborates with a global partner network.

The Challenge

B.PRO required a comprehensive digital upgrade:

• Modernization of their entire web presence
• Improved usability and customer experience
• Scalable infrastructure for future growth
• Enhanced organic visibility and lead generation

Our Solution

We implemented a strategic approach:

Discovery & Strategy Development

The discovery phase was our strategic reconnaissance mission. Through intensive technical workshops, we didn't just gather requirements – we decoded B.PRO's entire digital ecosystem. We mapped intricate user journeys that went beyond surface-level interactions, diving deep into how professionals in commercial kitchen logistics engage with digital content. Our brand positioning guidelines became a north star, ensuring every digital touchpoint reflected B.PRO's global expertise and innovation.

Phased Implementation

• MVP Phase: Our implementation approach embraced a strategic, phased methodology. The Minimum Viable Product (MVP) phase was our rapid deployment strategy. We quickly launched a new website that wasn't just a digital brochure, but a precision-engineered lead generation machine. Targeted campaign pages and an initial SEO framework transformed B.PRO's online presence, creating immediate market impact.

• Expansion Phase: The expansion phase turned potential into performance. We developed comprehensive product overview pages that went beyond mere description – they told a story of innovation. By integrating a sophisticated Product Information Management (PIM) system and enhancing e-commerce functionalities, we created a digital platform that wasn't just informative but truly transactional.

Technology Upgrade

Our technology upgrade was the architectural master stroke. A decoupled front-end architecture and Payload CMS integration created a digital infrastructure that was both powerful and incredibly flexible. We weren't just building a website; we were constructing a future-proof digital ecosystem that could evolve with B.PRO's global ambitions.

The Results

• Dramatically improved brand visibility and SEO performance

• Established a scalable website architecture for ongoing growth

• Created a seamless user journey that enhances customer experience