HAURATON: Digital Leadership in Surface Drainage
HAURATON GmbH & Co. KG stands as a global leader in surface drainage solutions with over 65 years of expertise. They provide comprehensive stormwater management systems for major infrastructure, including airports, racetracks, and harbours, operating in more than 70 countries through 20 international branches.
The construction industry traditionally relied on offline marketing strategies like:
- Trade shows and exhibitions
- Print catalogs and brochures
- Direct sales networks
With evolving customer behaviors and increasing digital competition, HAURATON needed to strengthen its online presence quickly to maintain market leadership.
Since 2018, we've collaborated with HAURATON to build a comprehensive digital marketing strategy:
Focusing on comprehensive digital infrastructure optimization, we conducted rigorous digital audits to identify critical performance gaps and opportunities across HAURATON's web ecosystem. By developing precise customer personas and journey maps, we aligned their digital strategy with core business objectives. Our technical optimization of SEO and tracking infrastructure ensured we captured and analyzed every strategic digital interaction.
- Established a scalable digital marketing infrastructure
Significantly increased lead generation through optimized landing pages
Enhanced brand visibility across international markets