HAURATON GmbH & Co. KG stands as a global leader in surface drainage solutions with over 65 years of expertise. They provide comprehensive stormwater management systems for major infrastructure, including airports, racetracks, and harbours, operating in more than 70 countries through 20 international branches.

The Challenge

The construction industry traditionally relied on offline marketing strategies like:

• Trade shows and exhibitions
• Print catalogs and brochures
• Direct sales networks

With evolving customer behaviors and increasing digital competition, HAURATON needed to strengthen its online presence quickly to maintain market leadership.

Our Solution

Since 2018, we've collaborated with HAURATON to build a comprehensive digital marketing strategy:

Phase 1: Foundation

Focusing on comprehensive digital infrastructure optimization, we conducted rigorous digital audits to identify critical performance gaps and opportunities across HAURATON's web ecosystem. By developing precise customer personas and journey maps, we aligned their digital strategy with core business objectives. Our technical optimization of SEO and tracking infrastructure ensured we captured and analyzed every strategic digital interaction.

Phase 2: Market Testing

Create a calculated market validation strategy. We selected Chile as a strategic test market in 2019, allowing us to pilot and refine digital advertising approaches with minimal risk. This methodical approach enabled us to develop targeted campaign frameworks with data-driven insights, creating a scalable model for international market expansion.

Phase 3: Global Expansion

Executed a systematic global rollout, implementing customized digital strategies across key strategic markets: Germany, the United Kingdom, France, and Poland. Each market implementation was tailored to local business dynamics while maintaining a cohesive global brand strategy, ensuring maximum market penetration and brand consistency.

The Results

• Established a scalable digital marketing infrastructure

• Significantly increased lead generation through optimized landing pages

• Enhanced brand visibility across international markets