Dr. Willmar Schwabe: Digital Strategy for Pharmaceutical Excellence
The Schwabe Group is a global leader in phytopharmaceuticals and homoeopathic remedies, focusing on plant-based medicine and innovative healthcare solutions.
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With multiple brands under their umbrella, Schwabe needed:
- A unified digital strategy aligned with diverse customer needs
- Optimized online presence across multiple properties
- Enhanced digital engagement with healthcare professionals and end-users
Our comprehensive approach included:
Our approach began with deep audience intelligence. We didn't just create personas; we developed nuanced digital profiles that captured the intricate needs of healthcare professionals and end-users. By mapping detailed customer journeys, we uncovered critical insights that transformed how Schwabe could communicate its innovative healthcare solutions. This wasn't just research – it was a strategic decoded of their entire communication landscape.
- Achieved stronger engagement with target audiences
Substantially increased visibility through SEO-driven content
Created optimized digital platforms specifically tailored for healthcare and pharmaceutical consumers