The Schwabe Group is a global leader in phytopharmaceuticals and homoeopathic remedies, focusing on plant-based medicine and innovative healthcare solutions.

The challenge

With multiple brands under their umbrella, Schwabe needed:

• A unified digital strategy aligned with diverse customer needs
• Optimized online presence across multiple properties
• Enhanced digital engagement with healthcare professionals and end-users

Our Solution

Our comprehensive approach included:

Audience Understanding

Our approach began with deep audience intelligence. We didn't just create personas; we developed nuanced digital profiles that captured the intricate needs of healthcare professionals and end-users. By mapping detailed customer journeys, we uncovered critical insights that transformed how Schwabe could communicate its innovative healthcare solutions. This wasn't just research – it was a strategic decoded of their entire communication landscape.

Technical Optimization

Technical optimization became our precision instrument for digital excellence. We meticulously enhanced website performance metrics, pushing beyond standard benchmarks. Our focus on accessibility standards ensured that Schwabe's digital platforms could reach and engage diverse audiences effectively. Through advanced technical SEO strategies, we dramatically increased their search visibility, positioning them as a thought leader in phytopharmaceutical digital communication.

Strategic Content Initiatives

• Ental-aktiv.de Relaunch: It was more than a website update – it was a comprehensive user experience redesign. We expanded organic reach through sophisticated content optimization, transforming a simple website into a robust digital engagement platform.

• Tebonin App Redesign: The redesign followed a similar strategic approach than mental-aktiv.de relaunch, reimagining patient support through intuitive navigation and seamless information architecture.

  
  

The result

• Achieved stronger engagement with target audiences

• Substantially increased visibility through SEO-driven content

• Created optimized digital platforms specifically tailored for healthcare and pharmaceutical consumers